Privacy Policy
Last updated: 4 June 2026
bettingbasketballuk.com (“we”, “our”, “us”) is committed to protecting the privacy of every visitor. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights regarding that data. By using our website, you agree to the practices described below.
Data Controller
The data controller for personal data processed through this website is the operator of bettingbasketballuk.com. If you have questions about how your data is handled, you may contact us using the details provided at the end of this document.
What Data We Collect
We may collect the following categories of personal data:
Automatically collected data — when you visit our website, our servers and analytics tools may record your IP address, browser type and version, operating system, referring URL, pages visited, time and date of access, and approximate geographic location derived from your IP address.
Cookies and similar technologies — we use cookies, web beacons, and similar tracking technologies to improve your browsing experience and analyse site traffic. Full details are available in our Cookie Policy.
Voluntarily provided data — if you contact us via email or a contact form, we collect the information you provide, including your name, email address, and the content of your message.
How We Use Your Data
We process personal data for the following purposes:
To operate and maintain the website, including ensuring security and preventing abuse. To analyse usage patterns and improve site content, structure, and performance. To respond to enquiries or requests you submit to us. To comply with legal obligations under applicable data protection laws.
Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we rely on the following legal bases:
Legitimate interests — processing usage data to maintain, secure, and improve our website, where those interests are not overridden by your rights and freedoms.
Consent — where we use non-essential cookies or tracking technologies, we obtain your consent before placing them on your device.
Legal obligation — where we are required to retain or disclose data under applicable law.
Data Sharing
We do not sell, rent, or trade your personal data to third parties. We may share data with the following categories of recipients:
Analytics providers — we use third-party analytics services to understand how visitors interact with our website. These providers process data on our behalf and are bound by data processing agreements.
Hosting and infrastructure providers — our website is hosted by third-party providers who may process data as part of delivering the service.
Legal and regulatory authorities — where we are required to disclose data by law, regulation, or legal process.
International Transfers
Some of our service providers may be located outside the United Kingdom. Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the Information Commissioner’s Office (ICO) or adequacy decisions.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Analytics data is retained in aggregated or anonymised form. Contact enquiries are retained for up to 24 months unless a longer period is required by law. Server logs are retained for up to 12 months for security and troubleshooting purposes.
Your Rights
Under the UK GDPR, you have the following rights regarding your personal data:
Right of access — you may request a copy of the personal data we hold about you.
Right to rectification — you may request that we correct inaccurate or incomplete data.
Right to erasure — you may request that we delete your personal data, subject to legal retention requirements.
Right to restrict processing — you may request that we limit how we use your data in certain circumstances.
Right to data portability — you may request your data in a structured, commonly used, machine-readable format.
Right to object — you may object to processing based on legitimate interests at any time.
Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us using the details below. We will respond within one calendar month, as required by law.
Children’s Privacy
Our website contains content related to gambling and is intended for adults aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that we have collected data from a minor, we will take steps to delete it promptly.
Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any external sites you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.
Complaints
If you believe that your data protection rights have been violated, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). You can contact the ICO through their website at ico.org.uk or by telephone at 0303 123 1113.